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129 East 4th Street
New York, NY, 10003


The hair salon for a perfectly imperfect and effortless look. Non Project was founded by hair stylist and designer, Nori "NON" Matsuura. 

Hair Stylists


Nori "NON" Matsuura - salon owner / hair stylist

Born and raised in the Kansai region of Japan, NON started his career as a hair stylist in Japan; first in Osaka and then in Tokyo. With a burning curiosity and passion to see the world outside of Japan he took a chance and moved about two decades ago to New York City, the city that continues to charm him to this date.  He opened NON PROJECT INC's current location in 2008 with a loyal following of clients from women and men of all ages including kids. 

NON likes making objects in his spare time and some pieces are displayed at his salon. 




Mika Yaguchi - hair stylist / colorist

As a little girl, one of her favorite things to do was to play with dolls' hair. Mika has nurtured that love in hair styling and became a hair stylist/colorist today. 

"Omotenashi", Japanese hospitality to go above and beyond the expected, and "relaxation" are two words to best describe Mika's style as a hair stylist when taking care of her clients. 

She listens to clients carefully to identify their likings, warms them up through conversations, enhances and updates the looks they have always loved or gives them new looks which complement each client's skin tone, eye color and lifestyle, and finishes with quick head and neck massages.

Having lived and worked in New York City, the city so ethnically and culturally diversed and ever-evolving, for almost two decades, Mika believes keeping her mind open for new ideas, new looks, new inspirations is crucial to be a successful hair stylist and that is also what makes it so fun and exciting to be living and working here.